Digital media communication policies and procedures

Although digital media is a highly effective communication tool it also has the potential to breach privacy, confidentiality and intellectual property related laws. There is also the risk of reducing the credibility of information through poorly produced digital media. Such occurrences can result in damage to the overall brand, image and reputation of the organisation. Furthermore, while social media pages can be a great form of advertisement they can also compromise professional boundaries if not policed and used in compliance with workplace human resource procedures and the code of conduct. For these reasons most community service organisations will have digital media communication policies and procedures to detail the appropriate and acceptable use of digital media.

The following information provides examples of how policies and procedures aim to govern the use of digital media in the community services sector.